Sunday 24 June 2012

HTC to halt all phone sales in Brazil

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Recently a HTC executive from Brazil told AndroidPIT that "after analyzing the sales numbers, we have decided to pull out of the Brazilian market". Even-though they will be providing customer support to existing customers.

It seems that HTC's market share in the country is dropping gradually. Also, HTC is facing tough competition with Samsung, Motorola and Nokia. Brazil is 7th largest economy in the world and Brazil has over 27 million phone subscribers. So it seems very unfortunate for HTC to have to cancel their planned One series launch for the country.

Brazilian Government policy towards this Cell-Phone manufacturer company was not soothing too in terms of taxes. The price of HTC products therefore never was quite market-friendly. 

It's time for HTC to innovate some new features, which might be quite a big deal for their Market Share globally.

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